Sensory Marketing
Заборы и окна: Хроники антиглобализационного движения.
08.08.2013Марионетки бизнеса
08.08.2013
Название: Sensory Marketing
Издательство: Palgrave Macmillan
Автор: Bertil Hulten, Niklas Broweus, Marcus van Dijk
Год: 2009
Количество страниц: 183
Формат: PDF
Размер: 1 mb
Язык: English
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.
Название: Sensory Marketing
Издательство: Palgrave Macmillan
Автор: Bertil Hulten, Niklas Broweus, Marcus van Dijk
Год: 2009
Количество страниц: 183
Формат: PDF
Размер: 1 mb
Язык: English
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.