Название: David Ogilvy — Confessions of an Advertising ManАвтор: David OgilvyЖанр: Business & MoneyГод выхода: 2004Язык: EnglishСтраниц: 208 pagesИздательство: Southbank PublishingФормат: PDFISBN-10: 1904915019ISBN-13: 978-1904915010Размер: 19.96Mb David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather.
Название: Contracting for Project ManagementИздательство: Gоwer РublishingАвтор: J. Rodney TurnerГод: 2003Количество страниц: 176Формат: PDFРазмер: 6 mbЯзык: English In all but the smallest of projects the project sponsor inevitably has to buy-in the services of other suppliers. Goods and services must be bought, and this requires people to make contracts so that they know the basis…
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Название: Winning New Business In ConstructionИздательство: Gоwer РublishingАвтор: Terry GillenГод: 2005Количество страниц: 114Формат: PDFРазмер: 5,5 mbЯзык: English In this guide, Gillen addresses technical specialists in the construction industry who have no training in marketing, selling and negotiating. He explains key market concepts, essential and advanced selling and negotiating skills, and how to write proposals and…
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Название: The Management of a Student Research ProjectИздательство: Gоwer Рublishing CоmpanyАвтор: John A. Sharp, John Peters, Keith HowardГод: 2003Количество страниц: 278Формат: PDFРазмер: 5 mbЯзык: English The ability to carry out research successfully has come to be seen as a «key transferable skill» required of all higher education students — and this book addresses directly the…
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Название: Change management in information servicesИздательство: Ashgаte РublishingАвтор: Lyndon PughГод: 2007Количество страниц: 230Формат: PDFРазмер: 1 mbЯзык: English Information services are currently going through what is probably the most significant period of change in their history. At the same time, thinking about organisational change in general management has continued to develop, and many of the emerging…
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Автор: Guy CookНазвание: The Discourse of AdvertisingИздательство: Routledge Год: 2001Формат: PDFРазмер: 49 MbЯзык: EnglishДля сайта: MirKnig.com The Discourse of is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. examples are mostly recent, and…
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Название: The bible of options strategies: The definitive guide for practical trading strategiesИздательство: Finаncial Timеs Prеntice HаllАвтор: Guy CohenГод: 2005Количество страниц: 356Формат: PDFРазмер: 16 mbЯзык: English The Bible of Options Strategies is the definitive reference to contemporary options trading: the one book you need by your side whenever you trade. Options expert Guy Cohen systematically…
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Название: Action Learning: A Practical Guide for ManagersИздательство: Gоwer РublishingАвтор: Krystyna WeinsteinГод: 1998Количество страниц: 230Формат: PDFРазмер: 6 mbЯзык: English Our daily experiences at work provide us with endless opportunities to learn — which is the principle underlying action learning. If you want to understand the benefits of being part of an AL programme, or would…
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Автор:Cheng F. Lee, Alice C. LeeНазвание: Encyclopedia of financeИздательство: SpringerГод: 2006Формат: PDFРазмер: 4 Mb, 855 pagesЯзык:EnglishДля сайта: MirKnig.com The Encyclopedia of Finance is a major new reference work covering all aspects of finance. Coverage includes finance (financial management, security analysis, portfolio management, financial markets and instruments, insurance, real estate, options and futures, international finance) and…
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Название: Lean IT: Enabling and Sustaining Your Lean TransformationИздательство: Tаylor & FrаncisАвтор: Steven C. Bell, Michael A. OrzenГод: 2010Количество страниц: 349Формат: PDFРазмер: 4 mbЯзык: English Information Technology is supposed to enable business performance and innovation, improve service levels, manage change, and maintain quality and stability, all while steadily reducing operating costs. Yet when an enterprise…
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