Winning New Business In Construction
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Название: Winning New Business In Construction
Издательство: Gоwer Рublishing
Автор: Terry Gillen
Год: 2005
Количество страниц: 114
Формат: PDF
Размер: 5,5 mb
Язык: English
In this guide, Gillen addresses technical specialists in the construction industry who have no training in marketing, selling and negotiating. He explains key market concepts, essential and advanced selling and negotiating skills, and how to write proposals and make presentations. He also offers advice about keeping existing customers and entering
Название: Winning New Business In Construction
Издательство: Gоwer Рublishing
Автор: Terry Gillen
Год: 2005
Количество страниц: 114
Формат: PDF
Размер: 5,5 mb
Язык: English
In this guide, Gillen addresses technical specialists in the construction industry who have no training in marketing, selling and negotiating. He explains key market concepts, essential and advanced selling and negotiating skills, and how to write proposals and make presentations. He also offers advice about keeping existing customers and entering