Real-Time Marketing for Business Growth

Название: Real-Time Marketing for Business Growth
Издательство: FT Press
Автор: Monique Reece
Год: 2010
Количество страниц: 408
Формат: PDF
Размер: 2 mb
Язык: English

Your Hands-On Guide for Creating Continuous, Profitable Growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.
• Accurately predict the ROI of marketing and sales to improve results.
• Integrate marketing best practices with new social media breakthroughs.
• Improve customer experience and customer lifetime value.
• Refine your brand and positioning to create a competitive advantage.
• Update strategy in real time to respond to changing market conditions.
• Create a culture that thrives on accountability, execution, and winning.

Название: Real-Time Marketing for Business Growth
Издательство: FT Press
Автор: Monique Reece
Год: 2010
Количество страниц: 408
Формат: PDF
Размер: 2 mb
Язык: English

Your Hands-On Guide for Creating Continuous, Profitable Growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

• Accurately predict the ROI of marketing and sales to improve results.

• Integrate marketing best practices with new social media breakthroughs.

• Improve customer experience and customer lifetime value.

• Refine your brand and positioning to create a competitive advantage.

• Update strategy in real time to respond to changing market conditions.

• Create a culture that thrives on accountability, execution, and winning.

A Better Way to Plan and Execute!

Master Monique Reece’s Proven Marketing Process:

Purpose: Define your vision and specific strategic goals.

Research: Deepen your understanding of customers, markets, and competitors.

Analyze: Uncover powerful new growth opportunities.

Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.

Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.

Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.