Managing Brand You: 7 Steps to Creating Your Most Successful Self

Название: Managing Brand You: 7 Steps to Creating Your Most Successful Self
Издательство: AMACOM
Автор: Jerry S. Wilson, Ira Blumenthal
Год: 2008
Количество страниц: 256
Формат: PDF
Размер: 8 mb
Язык: English

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Название: Managing Brand You: 7 Steps to Creating Your Most Successful Self
Издательство: AMACOM
Автор: Jerry S. Wilson, Ira Blumenthal
Год: 2008
Количество страниц: 256
Формат: PDF
Размер: 8 mb
Язык: English

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Manag ing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insight ful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.