Marketing

Название: Marketing
Издательство: South-Western College/West
Автор: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Год: 2010
Количество страниц: 804
Формат: PDF
Размер: 33 mb
Язык: English

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition—with its engaging presentation of concepts—will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel’s MARKETING, Eleventh Edition, will have you saying, «Now that’s marketing.»

Название: Marketing
Издательство: South-Western College/West
Автор: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Год: 2010
Количество страниц: 804
Формат: PDF
Размер: 33 mb
Язык: English

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition—with its engaging presentation of concepts—will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel’s MARKETING, Eleventh Edition, will have you saying, «Now that’s marketing.»