Seven Steps to a Successful Business Plan

Автор: Al Coke
Название: Seven Steps to a Successful Business Plan
Издательство: Amacom
ISBN: 0814406483
Год: 2001
Язык: English
Формат: PDF
Размер: 5.57 MB; 465 Pages

As the saying goes, «People don’t plan to fail—they fail to plan.» In business, this failing is fatal—because planning is essential to the well-being and success of any company. Seven Steps to a Successful Business Plan cuts past the traditional planning problems, and provides readers with a documented method of building a simplified business plan that works!

Автор: Al Coke
Название: Seven Steps to a Successful Business Plan
Издательство: Amacom
ISBN: 0814406483
Год: 2001
Язык: English
Формат: PDF
Размер: 5.57 MB; 465 Pages

As the saying goes, «People don’t plan to fail—they fail to plan.» In business, this failing is fatal—because planning is essential to the well-being and success of any company. Seven Steps to a Successful Business Plan cuts past the traditional planning problems, and provides readers with a documented method of building a simplified business plan that works!
The book helps managers find a sensible starting point, understand the value of an integrated planning model, and finally write a logical business plan. Four features make it all work:

1. A Seven-Step Planning Process—How you plan to integrate planning down to the lowest level.
2. Your Management Story—Defining what the company is «about,» and asking yourself if it makes a good «story.»
3. The Concept of backPlanning—Where do you want to be, and how do you work backward from there?
4. The 5-Page Business Plan—How can you create a concise, functional, and user-friendly plan—in just 5 pages?

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