A Guide To Web Marketing: Successfull Promotion On The NET
Getting Everything You Can Out of All Youve Got
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08.08.2013
Автор: Judy Davis
Название: A Guide To Web Marketing: Successfull Promotion On The NET
Издательство: Kogan Page
ISBN: 0749431857
Год: 2000
Язык: English
Формат: PDF
Размер: 26.15 mb; 160 pages
This volume recognizes the fact that any marketing plan now has to incorporate the Internet. As a channel for PR, advertising and sales (as well as entertainment, education and communication) a Web site and associated ventures are invaluable sources of marketing space and expression. This volume discusses how to kick-start a Web marketing campaign from finding out exactly where an organization should be targeting the electronic marketing plan to what other businesses are implementing in this area. It assumes no prior knowledge of Internet marketing skills and there is a comprehensive glossary throughout the text.
Автор: Judy Davis
Название: A Guide To Web Marketing: Successfull Promotion On The NET
Издательство: Kogan Page
ISBN: 0749431857
Год: 2000
Язык: English
Формат: PDF
Размер: 26.15 mb; 160 pages
This volume recognizes the fact that any marketing plan now has to incorporate the Internet. As a channel for PR, advertising and sales (as well as entertainment, education and communication) a Web site and associated ventures are invaluable sources of marketing space and expression. This volume discusses how to kick-start a Web marketing campaign from finding out exactly where an organization should be targeting the electronic marketing plan to what other businesses are implementing in this area. It assumes no prior knowledge of Internet marketing skills and there is a comprehensive glossary throughout the text.