Название: The Complete Guide to Investing in Undervalued PropertiesИздательство: McGraw-HillАвтор: Steve BergesГод: 2004Количество страниц: 211Формат: PDFРазмер: 1,5 mbЯзык: English Everything the savvy investor needs to turn huge profits at very low risk in undervalued properties Steve Berges’s «Complete Guides» are among the most recognized brands in real estate investment—always one of the hottest topics on…
Читать дальше
Название: Marketing CommunicationsИздательство: Ft PrenticehallАвтор: Joeri Van Den BerghГод: 2006Количество страниц: 648Формат: PDFРазмер: 8 mbЯзык: English Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by…
Читать дальше
Название: Gower Handbook of Leadership and Management DevelopmentИздательство: GowerАвтор: Richard Thorpe Jeff Gold, Alan MumfordГод: 2010Количество страниц: 602Формат: PDFРазмер: 10 mbЯзык: English On few occasions in the history of modern management have leadership skills been in such sharp focus as they are now. The ability to direct often very large and diverse organizations; to make…
Читать дальше
Название: The Handbook of Innovation and Services: A Multi-Disciplinary PerspectiveИздательство: Edward Elgar PubАвтор: Faiz Gallouj, Faridah DjellalГод: 2010Количество страниц: 800Формат: PDFРазмер: 6 mbЯзык: English This Handbook brings together fifty international specialists to address an issue of increasing importance for the world’s post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics.…
Читать дальше
Название: Handbook of Empirical Economics and FinanceИздательство: Chapman and Hall/CRCАвтор: Aman UllahГод: 2010Количество страниц: 532Формат: PDFРазмер: 5 mbЯзык: English Handbook of Empirical Economics and Finance explores the latest developments in the analysis and modeling of economic and financial data. Well-recognized econometric experts discuss the rapidly growing research in economics and finance and offer insight on…
Читать дальше
Название: Sensory MarketingИздательство: Palgrave MacmillanАвтор: Bertil Hulten, Niklas Broweus, Marcus van DijkГод: 2009Количество страниц: 183Формат: PDFРазмер: 1 mbЯзык: English The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper…
Читать дальше
Название: Motivating People in Lean OrganizationsИздательство: Butterworth-HeinemannАвтор: Linda HolbecheГод: 1997Количество страниц: 320Формат: PDFРазмер: 33 mbЯзык: English Shortlisted for the prestigious Management Consultancies Association (MCA) best management book of the year, 1997. Motivating People in Lean Organizations is the essential guide for managers who need to motivate employees and promote new forms of career development. In…
Читать дальше
Название: The Real Estate Agent’s Business Planner: Practical Strategies for Maximizing Your SuccessИздательство: AMACOMАвтор: Bridget McCreaГод: 2005Количество страниц: 256Формат: PDFРазмер: 1,5 mbЯзык: English Even the most skilled real estate agent can find herself struggling in between sales if she hasn’t mapped out a solid business plan. Yet many agents overlook the importance of developing a…
Читать дальше
Название: Financial Times Guide to Business Start Up 2009Издательство: Financial Times Prentice HallАвтор: Sara WilliamsГод: 2008Количество страниц: 440Формат: PDFРазмер: 9 mbЯзык: English A must for any small business owner’ Federation of Small Businesses Starting your own business can be a daunting task. The Financial Times Guide to Business Start Up is a comprehensive and trusted…
Читать дальше
Название: Running the World’s Markets: The Governance of Financial InfrastructureИздательство: Princeton University PressАвтор: Ruben LeeГод: 2010Количество страниц: 472Формат: PDFРазмер: 8 mbЯзык: English The efficiency, safety, and soundness of financial markets depend on the operation of core infrastructure—exchanges, central counter-parties, and central securities depositories. How these institutions are governed critically affects their performance. Yet, despite their…
Читать дальше