Название: Marketing Research: An Applied Approach — European Издательство: Financial Times ManagementАвтор: Naresh K. Malhotra; David F. Birks Год: 2005Количество страниц: 777Формат: PDF Размер: 19 mbЯзык: English Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject.…
Читать дальше
Название: Principles of Auditing: An Introduction to International Standards on AuditingИздательство: Prentice HallАвтор: Rick Hayes, Roger Dassen, Arnold Schilder and Philip WallageГод: 2004Количество страниц: 712Формат: PDF Размер: 6 mbЯзык: English A structured approach to auditing principles using International Standards on Auditing (ISA) as its basis.
Название: The New Business Road Test Издательство: FT PressАвтор: John W. MullinsГод: 2008Количество страниц: 328Формат: PDF Размер: 1 mbЯзык: English You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won’t get the kind of results you would in a good business. All businesses aren’t created…
Читать дальше
Название: 10 Insider Secrets to a Winning Job Search Издательство: Career PressАвтор: Todd Bermont Год: 2009Количество страниц: 216Формат: PDF Размер: 2 mbЯзык: English 10 Insider Secrets to a Winning Job Search offers a complete step-by-step roadmap on how to get the job you want—fast—even in tough times! This book will motivate you, increase your self-confidence,…
Читать дальше
Название: Real-Time Marketing for Business Growth Издательство: FT PressАвтор: Monique ReeceГод: 2010Количество страниц: 408Формат: PDF Размер: 2 mbЯзык: English Your Hands-On Guide for Creating Continuous, Profitable Growth! Use the proven, six-step Marketing Process to: • Create a marketing plan with execution built in to the process.• Accurately predict the ROI of marketing and sales to…
Читать дальше
Название: International Handbook of White-Collar and Corporate Crime Издательство: SpringerАвтор: Henry N. Pontell and Gilbert L. GeisГод: 2006Количество страниц: 720Формат: PDF Размер: 8 mbЯзык: English Insider trading. Savings and loan scandals. Enron. Corporate crimes were once thought of as victimless offenses, but now—with billions of dollars and an increasingly global economy at stake—this is understood…
Читать дальше
Название: Advanced Microeconomic TheoryИздательство: Prentice HallАвтор: Geoffrey A. Jehle and Philip J. RenyГод: 2011Количество страниц: 672Формат: PDF Размер: 4 mbЯзык: English The classic text in advanced microeconomic theory, revised and expanded. ‘Advanced Microeconomic Theory’ remains a rigorous, up-to-date standard in microeconomics, giving all the core mathematics and modern theory the advanced student must master. Long…
Читать дальше
Название: International BusinessИздательство: Prentice HallАвтор: Alan M. Rugman, Simon CollinsonГод: 2006Количество страниц: 704Формат: PDF Размер: 29 mbЯзык: English Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the…
Читать дальше
Название: International Marketing: Strategy and TheoryИздательство: RoutledgeАвтор: Sak Onkvisit and John ShawГод: 2004Количество страниц: 624Формат: PDF Размер: 15 mbЯзык: English Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be…
Читать дальше
Название: Legal Guide for Starting & Running a Small BusinessИздательство: NoloАвтор: Fred SteingoldГод: 2001Количество страниц: 460Формат: PDF Размер: 4 mbЯзык: English Small business owners are regularly confronted by a bewildering array of legal questions and problems. Ignoring them can lead to disaster — but with lawyers typically charging $150-$250 an hour, calling one to answer…
Читать дальше