Guide to Business Planning. Second edition

Название: Guide to Business Planning. Second edition
Автор: Friend G., Zehle S.
Издательство: The Economist Newspaper Ltd
Год: 2009
Формат: PDF
Размер: 6,5 Мб
Качество: Хорошее
Язык: Английский

To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan.
Название: Guide to Business Planning. Second edition
Автор: Friend G., Zehle S.
Издательство: The Economist Newspaper Ltd
Год: 2009
Формат: PDF
Размер: 6,5 Мб
Качество: Хорошее
Язык: Английский

To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:
tools for analysing the market, customers, competitors and the business environment
techniques for examining and choosing between different strategic options
how to use the business planning model that accompanies this book to prepare financial forecasts
how to analyse and mitigate risk
how to identify the business’s financing needs and select the appropriate type of finance
how to use the book’s business plan document template to write your own plan

In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.

Contents:
Introduction
The business plan
The business planning process
Strategic planning
Analysing the environment
Analysing the firm
Industry and competitor analysis
Product and portfolio analysis
SWOT analysis
Generating strategic options
Market analysis and strategy
Market forecasting
The operational plan
Modelling the business
Accounting principles
Completing the financial statements
Reviewing the financial statements
Evaluating strategic options
Funding issues
Risk analysis
Presenting the business plan and obtaining approval
Implementing the business plan
Appendix
Index