Visions for Global Tourism Industry — Creating and Sustaining Competitive Strategies

Название: Visions for Global Tourism Industry — Creating and Sustaining Competitive Strategies
Автор: Murat Kasimoglu
Издательство: InTech
Год: 2012
Страниц: 490
Формат: PDF
Размер: 15 Mb
Язык: Английский

Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.
Название: Visions for Global Tourism Industry — Creating and Sustaining Competitive Strategies
Автор: Murat Kasimoglu
Издательство: InTech
Год: 2012
Страниц: 490
Формат: PDF
Размер: 15 Mb
Язык: Английский

Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.