Services Marketing

Автор: Dr Saiki Danyi
Название: Services Marketing
Издательство:Oxford Book Company
Год:2009
Кол-во страниц: 250
Формат: Pdf
Размер: 14 MB
Язык: Английский

This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.
Автор: Dr Saiki Danyi
Название: Services Marketing
Издательство:Oxford Book Company
Год:2009
Кол-во страниц: 250
Формат: Pdf
Размер: 14 MB
Язык: Английский

This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.