Creative Strategy in Advertising
Organizations: Behavior, Structure, Processes
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Название: Creative Strategy in Advertising
Издательство: Wadsworth Publishing
Автор: Bonnie L. Drewniany, A. Jerome Jewler
Год: 2007
Количество страниц: 352
Формат: PDF
Размер: 9 mb
Язык: English
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Название: Creative Strategy in Advertising
Издательство: Wadsworth Publishing
Автор: Bonnie L. Drewniany, A. Jerome Jewler
Год: 2007
Количество страниц: 352
Формат: PDF
Размер: 9 mb
Язык: English
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.