The Advertised Mind
Risk-Based Auditing
08.08.2013Customer Relationship Management
08.08.2013
Автор: Erik Du Plessis
Название: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Издательство: Kogan Page
Год: 2005
Формат: PDF
Размер: 2,5 Mb
Язык: English
Для сайта: MirKnig.com
Recall and persuasion are today’s primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today’s advertisers are reluctant to accept. … Go ahead and pick it up the book will give you a competitive advantage.
Автор: Erik Du Plessis
Название: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Издательство: Kogan Page
Год: 2005
Формат: PDF
Размер: 2,5 Mb
Язык: English
Для сайта: MirKnig.com
Recall and persuasion are today’s primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today’s advertisers are reluctant to accept. … Go ahead and pick it up the book will give you a competitive advantage.