Mobile Marketing: An Hour a Day

Название: Mobile Marketing: An Hour a Day
автор: Rachel Pasqua, Noah Elkin
Издательство: Sybex
Год выпуска: 2012
ISBN: 978-1118280355
Формат: PDF, EPUB
Размер: 14.59 MB
Количество страниц: 358
Язык: Английский

Описание: Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.Название: Mobile Marketing: An Hour a Day
автор: Rachel Pasqua, Noah Elkin
Издательство: Sybex
Год выпуска: 2012
ISBN: 978-1118280355
Формат: PDF, EPUB
Размер: 14.59 MB
Количество страниц: 358
Язык: Английский

Описание: Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

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