Real-Time Marketing for Business Growth
Название: Real-Time Marketing for Business Growth
Издательство: FT Press
Автор: Monique Reece
Год: 2010
Количество страниц: 408
Формат: PDF
Размер: 2 mb
Язык: English
Your Hands-On Guide for Creating Continuous, Profitable Growth!
Use the proven, six-step Marketing Process to:
• Create a marketing plan with execution built in to the process.
• Accurately predict the ROI of marketing and sales to improve results.
• Integrate marketing best practices with new social media breakthroughs.
• Improve customer experience and customer lifetime value.
• Refine your brand and positioning to create a competitive advantage.
• Update strategy in real time to respond to changing market conditions.
• Create a culture that thrives on accountability, execution, and winning.
Название: Real-Time Marketing for Business Growth
Издательство: FT Press
Автор: Monique Reece
Год: 2010
Количество страниц: 408
Формат: PDF
Размер: 2 mb
Язык: English
Your Hands-On Guide for Creating Continuous, Profitable Growth!
Use the proven, six-step Marketing Process to:
• Create a marketing plan with execution built in to the process.
• Accurately predict the ROI of marketing and sales to improve results.
• Integrate marketing best practices with new social media breakthroughs.
• Improve customer experience and customer lifetime value.
• Refine your brand and positioning to create a competitive advantage.
• Update strategy in real time to respond to changing market conditions.
• Create a culture that thrives on accountability, execution, and winning.
A Better Way to Plan and Execute!
Master Monique Reece’s Proven Marketing Process:
Purpose: Define your vision and specific strategic goals.
Research: Deepen your understanding of customers, markets, and competitors.
Analyze: Uncover powerful new growth opportunities.
Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.
Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.
Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.