Marketing Research: An Applied Approach
Strategic Supply Chain Management
08.08.2013Economic Development
08.08.2013
Название: Marketing Research: An Applied Approach — European
Издательство: Financial Times Management
Автор: Naresh K. Malhotra; David F. Birks
Год: 2005
Количество страниц: 777
Формат: PDF
Размер: 19 mb
Язык: English
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme.
Название: Marketing Research: An Applied Approach — European
Издательство: Financial Times Management
Автор: Naresh K. Malhotra; David F. Birks
Год: 2005
Количество страниц: 777
Формат: PDF
Размер: 19 mb
Язык: English
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme.