Complete Idiots Guide to Brand Management
Автор: Patricia F. Nicolina
Название: Complete Idiot’s Guide to Brand Management
Издательство: Alpha
Год: 2000
Формат: PDF
Размер: 30 Mb
Язык: English
Для сайта: MirKnig.com
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand’s core values, and how to develop a brand positioning statement.
Автор: Patricia F. Nicolina
Название: Complete Idiot’s Guide to Brand Management
Издательство: Alpha
Год: 2000
Формат: PDF
Размер: 30 Mb
Язык: English
Для сайта: MirKnig.com
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand’s core values, and how to develop a brand positioning statement.