Inside-Out Marketing: How to Create an Internal Marketing Strategy
Название:Inside-Out Marketing: How to Create an Internal Marketing StrategyАвтор:Michael DunmoreИздательство:Kogan PageISBN:0749436638Дата издания:2003-07Страниц:256Язык:АнглийскийФормат:PDFРазмер:2.00 MB Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization’s overall purpose and success. This practical guide provides an understanding of internal marketing and the seven components of an internal…
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