Collaboration and Co-creation: New Platforms for Marketing and Innovation
Название:Collaboration and Co-creation: New Platforms for Marketing and InnovationАвтор:Gaurav BhallaИздательство:SpringerISBN:1441970819Дата издания:2010-11-08Страниц:205Язык:АнглийскийФормат:PDFРазмер: 3,1 MB Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop,…
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