Marketing And Multicultural Diversity (New Perspectives in Marketing) (New Perspectives in Marketing)
Название:Marketing And Multicultural Diversity (New Perspectives in Marketing) (New Perspectives in Marketing)Автор:C. P. RaoИздательство:Ashgate Pub CoISBN:0754643263Дата издания:2006-02-17Страниц:275Язык:АнглийскийФормат:PDFРазмер: 1.22 MB As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical…
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