Месяц: Август 2013

Название: Interactive Marketing: Revolution or Rhetoric?Издательство: RoutledgeАвтор: Christopher MilesГод: 2010Количество страниц: 256Формат: PDFРазмер: 2 mbЯзык: English This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have…
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Название: The Business of TourismИздательство: Prentice HallАвтор: J. Christopher Holloway, Claire Humphreys, Rob DavidsonГод: 2009Количество страниц: 776Формат: PDFРазмер: 23 mbЯзык: English An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see how the industry has developed and…
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Название: MarketingИздательство: South-Western College/WestАвтор: Charles W. Lamb, Joseph F. Hair, Carl McDanielГод: 2010Количество страниц: 804Формат: PDFРазмер: 33 mbЯзык: English You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition—with its engaging presentation of concepts—will bring forward how much the principles of marketing play a…
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Название: The SBI Group Vision & Strategy: Continuously Evolving ManagementИздательство: WileyАвтор: Yoshitaka KitaoГод: 2007Количество страниц: 164Формат: PDFРазмер: 4 mbЯзык: English Praise for The SBI Group Vision and Strategy «Yoshitaka Kitao is a source of wisdom for tomorrow’s leaders. He combines lessons from his predecessors with his own New Economy experiences in this unique guide to…
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Название: Building a High-Performance TeamИздательство: IT Governance PublishingАвтор: Sarah CookГод: 2009Количество страниц: 128Формат: PDFРазмер: 2 mbЯзык: English This book is intended to provide IT managers with practical advice and tips on how to create a high-performance team. IT managers’ work cannot be achieved without collaboration and teamwork. Whether leading a team, or working as a…
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Название: Design of Modern Heuristics: Principles and ApplicationИздательство: SpringerАвтор: Franz RothlaufГод: 2011Количество страниц: 278Формат: PDFРазмер: 2 mbЯзык: English Most textbooks on modern heuristics provide the reader with detailed descriptions of the functionality of single examples like genetic algorithms, genetic programming, tabu search, simulated annealing, and others, but fail to teach the underlying concepts behind these…
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Название: The Portable MBA in StrategyИздательство: John Wiley & Sons IncАвтор: Liam Fahey, Robert M. RandallГод: 1994Количество страниц: 496Формат: PDFРазмер: 3 mbЯзык: English Strategic management and planning is no longer the province of directors, but falls equally on the shoulders of middle managers. This volume offers the insights of top strategic thinkers from leading US…
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Название: Information Assurance ArchitectureИздательство: Auerbach PublicationsАвтор: Keith D. WillettГод: 2008Количество страниц: 624Формат: PDFРазмер: 10 mbЯзык: English Now that information has become the lifeblood of your organization, you must be especially vigilant about assuring it. The hacker, spy, or cyber-thief of today can breach any barrier if it remains unchanged long enough or has even the…
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Название: Statistics for Business and Economics, Revised (with Printed Access Card)Издательство: South-Western College PubАвтор: David R. Anderson, Dennis J. Sweeney, Thomas A. WilliamsГод: 2011Количество страниц: 1120Формат: PDFРазмер: 14 mbЯзык: English The revised, eleventh edition of STATISTICS FOR BUSINESS AND ECONOMICS brings together more than twenty-five years of author experience, sound statistical methodology, a proven problem-scenario…
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Название: Financial Risk Manager HandbookИздательство: WileyАвтор: Philippe JorionГод: 2003Количество страниц: 832Формат: PDFРазмер: 14 mbЯзык: English An essential guide to financial risk management as well as the only way to ace the GARP FRM Exam The Financial Risk Management Exam (FRM Exam) was developed by the Global Association of Risk Professionals (GARP) as a means of…
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