Principles of Marketing (14th Edition)

Название: Principles of Marketing (14th Edition)
Автор: Philip Kotler, Gary Armstrong
Издательство: Pearson Prentice Hall
Год: 2011
Страниц: 740
Формат: PDF
Размер: 33 Mb
Язык: Английский

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Название: Principles of Marketing (14th Edition)
Автор: Philip Kotler, Gary Armstrong
Издательство: Pearson Prentice Hall
Год: 2011
Страниц: 740
Формат: PDF
Размер: 33 Mb
Язык: Английский

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.