Marketing Management (12th Edition)
Автор: Philip Kotler, Kevin Lane Keller
Название: Marketing Management (12th Edition)
Издательство: Prentice Hall
Год: 2006
Формат: PDF
Размер: 94 Mb
Язык : English
Для сайта: MirKnig.com
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Автор: Philip Kotler, Kevin Lane Keller
Название: Marketing Management (12th Edition)
Издательство: Prentice Hall
Год: 2006
Формат: PDF
Размер: 94 Mb
Язык : English
Для сайта: MirKnig.com
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.