Dictionary of Marketing
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Название: Dictionary of Marketing
Издательство: Bloomsbury Reference
Автор: P. H. Collin
Год: 2004
Количество страниц: 304
Формат: PDF
Размер: 3,5 mb
Язык: English
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Название: Dictionary of Marketing
Издательство: Bloomsbury Reference
Автор: P. H. Collin
Год: 2004
Количество страниц: 304
Формат: PDF
Размер: 3,5 mb
Язык: English
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.