Strategic Marketing, Third Edition: Planning and Control
Название: Strategic Marketing, Third Edition: Planning and ControlИздательство: Butterworth-HeinemannАвтор: Graeme Drummond, John Ensor, Ruth AshfordГод: 2008Количество страниц: 352Формат: PDFРазмер: 3 mb Язык: English The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to pre a concise yet comprehensive synthesis of the key strategic marketing concepts. The text…
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